I took up endurance sports in my 30's and immediately started looking for ways to improve and maximise the gains from the training I did.

This led to a Master's degree in Sports Science (Physiology), and the award from the British Association of Sports & Exercise Sciences (BASES) for the "Masters research project of the year", for my work on warm-ups for endurance cycling.

This led to a PhD in exercise physiology investigating the on-bike recovery during cycling

Understanding how the body responds and develops to effective training, which training will maximise VO2max, FTP etc., and what is needed for recovery is fundamental to the approach I take when coaching. However the science has to be applied to individuals with their unique set of circumstances, their lifestyles and their approach and response to training, where working together, listening to feedback and adjusting the training as needed is so very important.
Having competed in track cycling, time trials, Gran Fondos, road race and triathlon (sprint to ironman) also gives me personal experience to add to the mix.

In combining these scientific and personal approaches I have coached endurance athletes from age groupers to international level, male & female, young & old, winning national championships, regional and club titles, setting personal bests and completing goal events.